Today, 3.1 billion people are active on social media. This means that 1 in 3 people has at least one social media account, and of the 3.1 billion users of social platforms, 2.6 billion are on Facebook.
These statistics, which you may find staggering, illustrate an important point about the future of small business and marketing. If you’re asking yourself, “Should I use an online platform to boost the sales of my services or goods, and if so, when is the best time to begin?” Your business is already losing money, and the best time to begin was yesterday.
In this digital age, you must invest in social media marketing. If you don’t, your competitors will leave you behind faster than you can say “there goes my profit.” They’ll take your potential clients “and” your sales, with just one click.
Below are 3 important reasons that a small business should invest in social media marketing;
- Social media is the new referral system: In the past, if someone was looking to buy a service or product, they’d ask a friend or colleague for a referral. Today, face to face selling has become nearly extinct and social media marketing has taken its place. People now look on social platforms for referrals. If your referrals drop, your online presence is lacking, and a competitor just got your sale.
- Social media creates brand awareness: This is huge. A potential buyer may not have the money to buy on a particular day, but will in a week. You want your product or service to take up space in their mind in the meantime by having a strong social media presence. This works whether the consumer likes it or not, and when they’re ready to make their purchase, they’ll think of you first.
- Social media increases website traffic: Social media is one of the largest drivers of the internet. This traffic can be the result of ; organic links, a paid social media ad, a YouTube video and so on. Once a person clicks on a link, they’re taken to a company’s landing page or website. There, marketers can invite their social media followers to take the next step and offer their personal information, particularly their email address. This is usually done with a lead magnet like a free ebook. High value content, like an ebook, will increase your sales.
In today’s world, we are constantly engaging with our phones and checking our social media accounts. Small business owners must take this into consideration when deciding whether or not to use social media marketing. By using social media platforms to post content, utilizing the demographics offered by most social media sites, launching campaigns on at least two social media platforms, increasing website traffic and having a strong online presence, you can drastically increase your sales, expand your audience and watch your small business grow.