B2B Online Stores

Using B2B Online Stores to Achieve Market Expansion

Given the popularity of online for consumers worldwide, eCommerce has quickly become an essential part of everyday life. Therefore, it stands to reason that businesses would like to make a purchase decision the same way. Companies today are looking for convenient and efficient B2B solutions for their purchases. To answer these problems, you can try Magento B2B development which offers a wide range of state-of-the-art features. Here we will cover the Magento basics, Magento development pricing and what a Magento development company can do for you.

What is Magento?

Magento is an open-source, PHP-based Content Management System (CMS) and eCommerce platform. This powerful platform provides merchants with a flexible shopping cart system and a specialised B2B module. Furthermore, Magento gives you full control over the design, contents and functionality of your online store. However, consider looking into Magento B2B development to mitigate the risks of building a B2B business.

How Does Magento B2B Development Work?

Magento offers robust and comprehensive marketing services, search engine optimisation, and catalogue-management tools. However, when you get down to building your Magento store, you may experience a measure of difficulty. Even though Magento’s design seems user-friendly, consider hiring a Magento B2B development company’s services to get the maximum possible benefit.

Magento development companies specialise in creating highly functional, responsive and scalable online stores for the Magento. These companies can extract the platform’s true potential and bring it to your disposal. Magento development company’s most salient services include:

  • Magento design and development;
  • Magento B2B development and module customisation;
  • Friendly UI/UX focused Magento web design and development;
  • B2B module integration services;
  • Payment gateway integration;
  • Migration services;
  • Custom landing page design;
  • Magento plugin and extension development;
  • Magento theme development;
  • Integrating multi-channel marketing tools;
  • 24/7 Magento maintenance and support services.

Advantages of eCommerce for B2B Businesses

Increasingly, companies and organisations around the world are demanding a B2C like purchasing experience. It helps the purchasing department save time and effort. It is significantly easier to find a good deal. Here are some of the main advantages of using eCommerce for B2B businesses.

Larger scale and increased reach

Online stores and websites allow businesses to reach a far larger audience than conventional channels. Traditionally, you have to make a physical trip to the primary market to browse and determine the best product for your company’s needs. Technologically savvy buyers now want the convenience afforded by online stores, mobile apps and online B2B marketplaces.

Automate and Streamline the Sales Process

Using eCommerce for B2B transactions will help streamline customer interaction and enable quick order processing. This speed is essential given the fast pace of today’s business world. Furthermore, by managing orders through a web portal, the sales process can merge with any existing Enterprise Resource Planning (ERP) software. Thereby, you can reduce mistakes and the delay between dispatch and order placement.

Display the Entire Product line

Exhibiting products poses a significant challenge for B2B businesses. Often the product’s nature, e.g. forklifts, restricts how and where you can display the product. Fortunately, online stores solve this problem at a minimal cost. You can upload pictures of every odd angle and a complete description that potential customers can peruse at their leisure.

Access to Analytical Tools

Rapidly evolving technology and shifting shopping trends mean eCommerce is always in a dynamic state of flux. This continuous upheaval often leave brands stumbling around without direction. However, given the digital nature of eCommerce, you can generate large volumes of data automatically. This information and the subsequent insights will help you anticipate changes in the market using reliable data insights.

Manage Suppliers more Comfortably

As a B2B business, you have to often manage several supplier relationships at once. You have to abreast of the current inventory levels, which supplier is responsible for which product and reorder point for each item. Ecommerce platforms like Magento enable you to integrate all of these processes and communicate in real-time with your suppliers. For example, you can trigger a Purchase Order (PO) directly through the eCommerce portal.

Manage Business Customers Better

Similarly, you can integrate your processes with your B2B customers through the eCommerce portal. Magento, for example, allows the store owner to create “company accounts” for each business. The customer can then assign roles and responsibilities within the organisation to ensure seamless transactions. Furthermore, customers can develop Quick Orders for regularly needed SKUs and even apply for price negotiation in the shopping cart phase.

Attain Greater Market Coverage with SEO

Search Engine Optimisation (SEO) is the process of increasing your website’s value or online store by strategically using the most relevant keywords in your text. In other words, you are creating content with a customer-driven approach. SEO can significantly grow the value of every piece of content you put out. If handled correctly, good content helps buyers build confidence and trust in your business. For B2B specifically, your customers need to know that their vendor is knowledgable, reliable and trustworthy.

Magento Development Pricing – How Does it Work?

Magento development pricing refers to the cost of hiring a developer or development company to build a Magento-based online store or website on your behalf. Unfortunately, most developers refrain from posting prices and rate online since the real cost of creating an online store depends on several factors such as the business’s size, number of products and complexity of operations. Nonetheless, most companies are more than willing to discuss the details and provide a quotation. All you have to do is get in touch.

On the other hand, if you do not already own a Magento Commerce account and are looking to make one, there are two main factors for determining the cost, (a) Pricing based on annual Gross Merchandise Value

(GMV) and (b) Average Order Value (AOV). After a thorough discussion with the Magento sales team, you will get an accurate quotation for Magento implementation in your business.

Conclusion

Wrapping up, eCommerce platforms and, by extension, Magento are an integral part of operating a business in today’s market conditions. However, to bring out the latent potential of Magento Commerce and its B2B module, consider hiring a Magento B2B development company’s services.

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