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Social Media applications have become a part of our lifestyle. If you have accounts on social media applications like Instagram, LinkedIn, Facebook, Connected India, etc., all these applications enjoy millions of audience daily. This is sufficient to understand how much people are getting attracted to these platforms. But what is the reason behind the popularity of social media?

Social Networking Sites or Social Media applications are undoubtedly the best creations of technology. Studies have shown that people spend over eight to nine hours daily on these social media platforms. Whether it is video calling your friend on WhatsApp or sharing a post on Facebook, Social Media applications allow us to different activities easily.

The different number of activities that one can do on these social media platforms is beyond imagination. Right from sharing your opinions to expressing your opinions, Social Media platform gives you access to an open space that has not set boundaries.

Impact of Social Media on our lifestyle

When do we say that a particular thing or activity has become a part of our lifestyle? We say is it when we start doing that thing over and over. Eating food, doing exercise, sleeping, talking to friends, etc., are all among those things that have become an important part of our lifestyle. We do these things daily without planning for them. Similarly, people, mostly youngsters, have made social media applications an important of their daily routine.

There are hundred different reasons why people use these platforms. When we talk about youngsters, they most use social media applications to watch entertaining videos, etc. When applications like TikTok, etc., were introduced in the market, they drew attention of millions of youngsters who found it interesting to create videos and upload them in return of likes and comments. Who knew that time that these videos would help them score a music contract or a role in movies?

  • These applications are also useful for students. There are different subjects that we understand only when someone explains them to us in a creative way. There are so many individuals in social networking sites that post daily content on different subjects. The content could be in the form of videos, or images. Looking at these videos, students can easily clarify their doubts.
  • Talking about elders or aged people, they want something that can relax their mind or give them positivity. You would come across many religious people who have their accounts on social media applications. These people also post daily content through their accounts. These contents are mostly in the form of videos. Most of these videos work like a source of motivation for the people.
  • As we are currently facing the pandemic, it has become important for everyone to keep them updated on guidelines issued by the govt. Many media channels have their personal social media accounts. They post daily update on the current situation of pandemic and guidelines issues by the govt.

If you have read all the points mentioned above, you must have got an idea as to how much importance these applications hold for an individual. All the activities mentioned above are not done to spend leisure time. Rather most of them are productive and can help individuals in many ways. This is the reason why people of all ages are stuck to these applications for hours daily.

So far we have only discussed the benefits of social media applications or their uses associated with individuals. However, we must not forget that these applications have become so popular that many international companies are focusing on these applications to promote their products and services. The main reason behind this change is the huge consumer market they get on these platforms.

It does not matter whether a business big or small. Every business requires consumers to grow and expand. While getting new consumers is a difficult task, retaining them is even more hectic. However, social media applications have made everything possible for the companies. As we all know, social networking sites enjoy millions of users daily.

Most of these users are there to search for a product or service. Now if a company promotes its products and services by executing the best marketing strategy, there is nothing that can stop it from influencing thousands and even millions of users in a very short time. Once the company has attracted social media users, all it need do is engage them. This is the reason why companies use social media applications to share information related to promotional offers and gift prizes. These things further influence people to stick on social media to avail these offers.

Wrapping Up        

We hope that you have understood how social media applications have become an important part of our daily lives. Though there are some disadvantages associated with these applications, there advantages overpower them. Do let us know how social media application has changed your life.

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