Perfect Name for Your Brand Companies that want to expand their customer base and get new clients must be prepared to answer this crucial question of every potential buyer; why should I buy from this company instead of the competition? If left unanswered, this vital inquiry can cause them to rethink their status as your clients and try another brand instead of yours.
But one way to answer this question and set your business apart from rivals is your brand and its name because your company’s name is the first aspect of your brand that buyers will encounter, and it has the power to influence them to make a purchase from you.
Usually, the naming process is a challenging one. That’s why, to assist you with it, we’ve created a comprehensive guideline on naming a business in a way that accurately reflects your firm. So let’s get started right away.
How to Choose the Best Company Name in 3 Simple Steps
Have Your Business Brand in Mind
Although your firm’s products and services are necessary, clients mainly choose to do business with you because of your brand. This makes your brand’s personality one of the most crucial elements of your business and one that needs careful consideration when choosing a name.
Your brand should be prioritized when selecting a name for your company, along with other aspects like how it should seem, its guiding principles, tone, and the feelings it should arouse in potential clients Perfect Name for Your Brand.
Consider the beauty brand Nivea. What services would you associate with the brand on hearing the name? It gives off the impression of a high-end, expertly produced brand, ideal for a company trying to draw in clients who like those qualities.
However, it would be disastrous to use the same name for a conventional beauty firm with a different brand identity and guiding principles since it would misrepresent the company’s identity and be inconsistent with its brand Perfect Name for Your Brand.
Now, Start Considering Possible Brand Names
Start compiling a list of names that fit your brand’s tone, description, and values. A naming crew would make the process less stressful, but you can still do the task yourself if you don’t have enough people or resources to create one.
Concentrate on brainstorming as many short, memorable company names that reflect your organization. Also, keep in mind that critiquing the ideas you come up with during a brainstorming session can break your creative progress. So, save the analysis for the subsequent stage Perfect Name for Your Brand.
Consider utilizing one of the following naming tools to help simplify the process:
- Visual names associated with colors
- Business slang
Attempt to come up with 200 names that are catchy, short, and easy to remember. We understand that this may seem difficult, but remember that having many names will offer you a vast selection of possibilities when we move on to the next stage.
It doesn’t matter if some of the names you come up with seem strange or abstract since you actually won’t see their full potential unless you examine them Perfect Name for Your Brand.
- Examine and Validate Your Options.
To determine which name would work best for your business, you must eliminate the ones that don’t fit your company’s brand, beliefs, and objectives. Your name should be able to pique clients’ curiosity and be exciting enough to stand out from the crowd.
Not all 200 names you had in the previous step would pass these criteria. And as for the remainder, put them through a verification process to further streamline them until you can pick the best one from a small range of names Perfect Name for Your Brand.
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This verification process must include the following:
- Obtaining Customer Feedback: Make a list of the names you’ve highlighted, then request a small subset of the audience to vote for their favorite. You could also enlist the help of close friends, relatives, or acquaintances to get their frank comments.
- Checking for a Corresponding “.com” Domain: Without an Exact-Match Domain name and an excellent website to go with it, businesses cannot survive long in the aggressive market Perfect Name for Your Brand.
Make sure any name you are contemplating has open social media handles and a searchable ‘.com’ domain name available for purchase.
- Trademark the Name: By checking to see if a trademark already exists for a name you plan to use, you can avoid numerous potential legal problems for your company Perfect Name for Your Brand.
Avoid using names that are currently protected by a trademark in some way. Also, remember to protect your name from being hijacked by entering it as a trademark with the USPTO Perfect Name for Your Brand.
Your company’s name will distinguish it from its competitors in terms of brand recognition, performance, and appeal. So make an effort to choose one that suits your target audience and market perfectly Perfect Name for Your Brand.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squad help has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies Perfect Name for Your Brand.