Over the last decade, perhaps the most critical force influencing the custom rigid box packaging design has been clients’ increasing demand for accountability—the confirmation of effectiveness. This demand has driven the need to consider consumers’ behavior and preferences in packaging design. Thus, it has fundamentally changed the way decisions are made while designing the custom rigid boxes. However, it has also fueled marketers’ recognition of the value of effective packaging design, leading to greater respect for packaging designers.
In this article, the Packaging Republic will shed some light on the double-edged sword of accountability and
its impact on the evolving relationship between consumer behavior and packaging design. We believe that there is a strong connection between packaging design and product sales.
Not long ago, many branding professionals and packaging designers believed that there was no need to research before designing the custom rigid boxes. The need to have competitive custom rigid box packaging was never considered. Consumers were rarely a part of the packaging design development or selection process. Nearly all decisions were left to the collective judgment (and “gut feel”) of package designers and their clients. This approach was undoubtedly easier for both the designers and brand managers, and it rested on the assumption that the connection between sales and packaging design was tenuous at best.
Study Consumer Behavior Before Designing Custom Rigid Boxes
Today, it is acknowledged that packaging decisions can significantly impact brand image and its sales. Accordingly, it is understood that marketers cannot be expected to make these decisions without some evidence of consumer acceptance. As a result, nearly every packaging design professional and packaging services providing company have become familiar with the back rooms of focus-group facilities. In fact, despite some misgivings about “turning consumers into art directors,” focus groups have been the design industry’s answer to client demands for accountability.
For packaging designers, the relative appeal to study consumers’ behavior before designing rigid box packaging is obvious: It is hands-on, and it provides a great deal of flexibility for gathering reactions to various design elements and executions. For this reason, it is an ideal diagnostic tool that can also provide clients with the reassurance that they are not confusing or offending customers. Therefore, it is not surprising that many high-end brands conduct researches before designing and finalizing the design for their rigid box packaging. These brands gather data in the form of feedback from hundreds of target consumers via structured surveys and rating scales—to make their final decision regarding wholesale rigid boxes’ design. They also use the data to provide initial direction and “narrow down” a wide range of initial concepts.
Benefits of Conducting Research prior Designing
Research helps you to keep up with the market and industrial changes. A previously effective brand identity is not a sign of perpetual success. As the younger consumers age into your target market and your loyal consumers age out of the need for your product, your wholesale rigid boxes will assuredly need to adapt. Even shifting or varying preferences within the same consumers may necessitate a revamped brand identity. Consumers can develop or bring different ideas and priorities, preferring to be marketed differently. Read more the uk times.
Keep tabs on the latest forecasts and trends in the retail space. It is wise to know the competitors in your wheelhouse. It is also essential to understand the changes that seem to be resonating with your target audience? You must conduct competitive analysis and evaluate similar brands to keep up with modern preferences. A flashy design trend may not make sense for your audience. Therefore, you must match your message and product packaging with your audiences’ preferences. Research on packaging design and consumer behavior helps you resonate with the right people. Colors, packaging, displays, and messaging all tie into the emotional connection that drives purchase decisions. You must continue to research packaging design and consider every element that affects the consumer experience. Whether you’re looking into a major overhaul or minor alterations, you must assess your target audience’s preferences to grow your brand and product.
