If you want to stay ahead of your competitors, you must know what they are doing. Spying on their techniques can help you improve your marketing campaign.
Everybody invests in marketing to reach out to their audience, but by knowing the marketing techniques of your audience, you will be able to perform better. Marketing is expensive, and more or less everybody follows the same types of marketing techniques, but you often overlook the return on your investment.
It is not surprising to see your competitors are doing well to attract people. Even if you provide products of better quality, you can lose your customers to your competitors. This is why it is essential to know what your competitors are doing.
By uncovering their strategies, you can determine how they are doing better than you. You can use that as a benchmark and introduce changes to your marketing campaign to make it successful. Here is what you can do to know your competitors’ strategy.
Find out who your competitors are
First off, you need to determine who your competitors are. You may have many, but a few of them will be performing better than you. Of course, you will try to compare your strategy with them. Finding such competitors is not complicated at all.
All you need to do is to search for them on Google. For instance, if you are online lenders providing unsecured business loans in the UK, you need to type the same phrase in the search bar. You will come up with several results.
The other method of finding your competitors is using online tools like Alternative To. These tools can provide you with a list of alternatives to your products and services. Whichever method you follow, visit their websites to see the content, design, style and tone they have used.
Most of the time, it is not the product quality that influences the buyer but the way of presenting yourself. Everything counts to make a decision. Sometimes your competitors may have a better way of presenting themselves than you do.
Note down the points you find different in them, and then see how you can introduce a change to your presentation.
Keep tabs on their social media activity
Website monitoring is the first step to check what they are doing, but this is not enough. The next step is to check their activities on social media platforms.
A large amount of your audience is present on social networking sites, and this is where you can connect with them. If you want to engage with them, you should create posts for such platforms.
You can use social listening tools to know how your competitors are mentioned in the conversation by people on these platforms. Take a look at posts they create for their social media accounts. You will have to brainstorm what you can do differently and in a better way.
You must have a presence on social media accounts, but you may not be engaging your followers as much as your competitors do.
Of course, it is not n easy comparison. If you do not have enough time to invest in it and do not know how to start it, hire a social media expert. They can come up with an effective social media marketing strategy.
Since they have a lot of experience under their belt, they know what engages the audience. They can come up with a better plan to attract the attention of your target audience to your products and services.
All this will require a great insight into data related to language, community, location, gender, and the like.
Monitor their SEO performance
SEO plays a paramount role in improving your visibility, which can be one reason for lagging behind your competitors. It is suggested to use the right keyword. You do not need just to put them into the content but to optimise them.
If you smartly optimise keywords in your content, people may be able to find you when they make a query about your products and services. Various online tools can display loads of keywords.
You do not need to use all of them, but you have to pick the one that will help you solve your purpose. Use tools like SEM Rush, BuzzSumo and AdWords that allows you to see the keywords your competitors are using.
Not only will they help you know their keywords, but you will also get to know their monthly volume and the rank of that particular web page. By knowing the keywords your competitors are using, you can revitalise your SEO strategy. Do not forget to measure the progress.
It is crucial to know your competitors’ marketing strategy so you can streak ahead. All you need to do is to use tools to check what kind of keywords they are targeting, the style and tone of the content they are creating for their audience, and how they are engaging them on social media platforms.