We know that book ads can be a great way to promote your book on Instagram, but how do you get started? What are some of the key tips out there for boosting your reach and getting more eyes on your page? Here are five tips for creating successful book ads for Instagram.
I am happy to share my tips with you. I hope it helps you to make sure that you are capturing the attention of the reader and getting the right conversions.
How to create and launch a book ad?
It’s easier than ever to create a book ad and launch it through Amazon’s Kindle Direct Publishing, or KDP. Here’s how to do it:
1) Start by writing a book proposal and outlining your book. If you haven’t written a book proposal before, check out this guide.
2) Utilize trending hashtags in the description. Depending on the topic, you may want to include resources to help readers further engage with your book, such as If I Did It, How Would You Do It?
3) Set up filters. Choose the best tags for your post and include them in your book description so they’re easily found in the search algorithm. If you want to save your hashtags to use in the future, make sure you are using a format called UTM Tracking or HashTag.
4) Optimize your photos. Post high-quality photos of your cover and spine, book, and other website elements to increase click-throughs to your page. Here’s how.
5) Stay in the conversation. Surround your book with influencers that share your target topics on social media, ask them for feedback.
Position yourself as an Authority
Book publishers like to have Instagram’s book pages filled with the most relevant content to their customers. So how do you boost your page’s visibility by positioning yourself as an authority?
1) Head to the “What’s New” tab. You can choose a few Post topics to share.
2) Add a link to your Instagram landing page in the description. Include a call-to-action to open your Instagram app.
3) Add helpful and relevant hashtags in your bio. Using hashtags means that people will be able to easily find more of your content.
4) Establish a dialogue by asking questions about each post on Instagram. Another great way is to set up a video outline for each post so that you are able to deliver a great product to your reader.
5) Post your most productive posts.
How to Target your Audience?
You need to figure out who your audience is and what they want from you. If you don’t know who your audience is, you will communicate with them in a way that’s not as effective. You can learn a lot about your audience by listening to the type of content they consume. When I first started digging into how to create successful Instagram book ads, I didn’t know where to begin. I mean I have not only found success publishing books, but I have also created my own businesses online. And while I’ve been doing both at the same time, I could only imagine how difficult it would be to create Instagram ads for both of them at the same time.
Honestly, after more than a year of creating ads for books, it is quite clear where Instagram advertising should head. If you are targeting a young audience must go for the promotion of Heartbreaking Romance Novels.
So once you figure out who your audience and your book are, then it’s really just a matter of creating a few creative Instagram images that match your campaign topic. As long as you have a picture that is unique and captures your reader’s attention, they will be more than happy to pay attention to your ads.
When it comes to creating image posts for Instagram, there are two main categories: memes, and people. For memes, you can capitalize on the popularity of certain memes or catchphrases by adding them to your feed or creating your own meme in the first place. For example, if you see the tweet #sorrynotsorry or the rule #followgosu localizes into your Instagram feed, you can capitalize on that popularity by adding #sorrynotsorry or #followgosu to your post, tagging your followers in the process.
If someone else has already created a funny version of a meme that you like, you can always steal it by adding #swag or #gymwear to your post or even your hashtags.
Best places to promote your Book?
During the launch of your book, it’s important to promote it as much as possible. There are lots of great places to promote your book, but the best thing to do is to start by promoting it to the people who know you best. Hint: If you’re already dreaming about your readers’ hearts but don’t know where to direct them, consider downloading connecting or adding your BookBuddy account to your Instagram story. Like us on Facebook, connect with us on Instagram, and encourage your followers to Facebook friend you and follow you on Twitter.
When it comes to social media advertising, a couple of ideas can help you: These are just a few of the ways you might promote your book. Post the ebook cover and author’s information (if relevant) at the top of your story. Include a review link if applicable. Post your book photos next to Instagram photos of people you’re excited to see more from. Post inspiration excerpts throughout the post. Compile some numbers if possible and link them to your analytics.
When sharing screenshots of reviews from users who liked your posts, try to include the hashtag #adoptagravity. Tag yourself in the Tweet if appropriate. Or, if you’re a BookBuddy user, tag the people you follow.
Direct the people who liked your story to the full write-up, and tag the people you just mentioned. If you’re struggling with getting more engagement on your posts, experiment with scheduling posts around your book launch.
Schedule posts leading up to your book’s launch. Post two to three promotional posts on Instagram every week, taking advantage of the platform’s busy times. Post along with the times often to encourage people to interact.
Collaborate with other authors to promote one another’s books as well, or simply talk about the book in general at the start of your posts.
How do you get people to click on your ad?
One of the key things that determine whether or not someone clicks on your ad is their emotional state. If they’re feeling negative emotions like boredom, frustration, or anxiety, they’re more likely to click on your ad than if they’re feeling positive emotions like joy, excitement, or curiosity. Think of it this way — Instagram is all about bridging the gap between what we see on our phones and what we actually see in front of us.
That means if you want people to view your ad, you need to be able to create a visual that scientifically aligns with what you’re showing off. Here are five of the most popular tips for creating successful Instagram book ads.
Choose images that are kind of like a snapshot in time.
Whenever you decide on a photo that you want to include in your ad, there are a few key things to think about. For one, it should feel like you captured a moment that describes the topic of your book rather than created a long-form piece of content that is look-alike to a TV commercial.
Another thing to consider is whether or not the photo will spark a discussion, which can increase the number of views and clicks.
Here are some examples of great images for incorporating in your Instagram book ads:
Advertise on a bus
This type of image suggests that your book is probably for people who like to read while on the bus because, at this moment, you’re not really able to focus on your book. But if you happen to catch a glimpse of this ad or your friend’s continued amazement that you managed to find a book in that inhospitable metro station environment, Instagram will definitely take note of it!
Advertise at a bus stop
Sometimes, once people are in a metro station and have a moment of curiosity about what a particular ad is or what’s inside, they can’t help but take a photo.
Instagram has officially partnered with Peloton to provide instructors to help people develop healthier habits and live happier healthier lives. One important key to remember for signing up for the Peloton fitness club on Instagram is that it will only work if you go to an office or studio, meaning that you’ll have to go to a brick and mortar location for your at-home workout and follow that studio’s daily schedule in order to stay on track and actually get results.