What is Domain Name Registration?
Domain name registration is the unique address or name that helps the internet users identify and access your website on the web. Domain names are used to identify IP addresses as remembering those IP addresses is nearly impossible without domain name registration.
Each computer on the Internet has its unique Internet protocol (IP) address: a unique string of four numbers separated by periods, such as 188.8.131.52. Since remembering the IP addresses in the unique string format would be impossible, thus the system of assigning the unique names, the domain names have come into the practice to each numeric IP address. Also, a short and memorable domain name can make the difference between creating a successful web presence of the brand and get lost in cyberspace. So, it is imperative to opt for your domain name according to your business.
Why Domain Name Registration is so important?
First things first, opting good domain name not just builds your brand, rather it helps to reinforce your brand making it lot easier for your prospects and visitors to remember and return. It also helps to win business as it is a valuable marketing and search tool that successfully lead customers to your site.
Moreover, if you decide to change services, relocate to a different country or shift to using your own in-house server, your domain name stays with you, allowing you to continue to build your brand without having to start all over. It will also be easier to win business via word of mouth because customers will remember your name and pass it along to friends. It is an important part of your business as well as your customers.
For your website to have a unique identity, a domain name is essential. The domain name has to be unique to ensure that no two parties hold the same domain name as this can create a problem and will defeat the purpose of building your brand identity. Your domain name is not only your identity but your online business card as well. Unfortunately, there are people who do not give importance to their domain name without realizing that doing so will also result in losing their whole online identity.
It is advisable to keep your domain short because longer domains are difficult to spell & remember. It is always better to have a domain name that is short and easy to remember. Ideally, the length should be between 6-10 letters, with 8 being the sweet spot. Simple, concise, and typeable should be the rule over longer, more descriptive names. Avoid using hyphens and numbers as they can complicate and frustrate users. This would increase search engine ranking for your website and go a long way toward generating traffic to your Web site and building your reputation. More than anything else, a domain name can increase awareness of your brand.
Keywords are words related to the product or service used in a domain name. Although most people assume using keywords or EMDs will drive traffic to their website, Google has changed their algorithm in the past few years to downplay the strict use of keywords and now rewards sites with a strong sense of branding instead. However, using keywords in a domain isn’t always bad. From a marketing standpoint, you know exactly what you sell. But beware that you could be looked upon as spam. This could negatively affect your Google ranking.
When you register a domain name then you must view what will be the extension like Top Level Domain (TLD) or Domain Extension. Basically there are two types of Top Level Domains. “Generic” TLDs or “gTLDs” are most common TLDs (.com, .net, .org, .info, .biz, .ws) and ones which are country-specific (ccTLD) for e.g. (.in, .uk). You may choose any of the extension.ex.if you register a domain in Himachal (Domain Registration in India) you may choose .in or .co.in.
Final Words on Domain Name Importance
As you all know now, Domain’s name is a great option if you want to scale your business to the next level via online presence and it all starts with choosing a good domain name. Yet, if you’re overlooking the domain name for your brand, it means you’re sacrificing the ability to spread out your business words to many prospects that you could have hardly imagined.
Start Registering Domain Name for your Business Today!
Simply, take one step, understand one merit from this post, and do realize it right now. Yes, right now. Your future self will thank you for one wise decision of opting domain name for your business.