Make Your YouTube Videos Go Viral – Did you know that YouTube is the most popular platform for video marketing among business owners and marketers?
As per Social Media Examiner’s 2021 industry report, more than half of marketers leverage the video-sharing website and more than 70 percent of them are considering raising their video marketing budget.
The successful ones hire professional YouTube video marketing companies and use effective strategies to optimize their YouTube videos.
If you are planning to enhance the searchability and visibility of YouTube videos, the blog post describes seven strategies that will help you do that.
Make Your YouTube Videos Go Viral With These 7 Simple Tricks
- Select relevant topics
First thing first, before filming any video, creators and marketers need to decide what should be its topic. For that, they need to understand what types of content their target viewers love to watch. Also, taking a look at the views of relevant top-performing videos can help in selecting strong topics. When it comes to selecting the right topics, there are many ways to do that. The search terms that target viewers use can give important clues about their search intent and what types of videos they would like to watch. Many creators, who are well-connected to their audience, ask the viewers to recommend topics. Some YouTubers and marketers use website analytics, feedback forms, and the platform’s search and discovery system to choose their topics. A professional YouTube video marketing company can help in selecting relevant topics. Make Your YouTube Videos Go Viral
- Add the right keywords in the title and description
The relevant and right keywords are extremely crucial for searchability, visibility, and ranking as they tell the video-sharing platform what the video is all about. They also enable viewers to find videos that may be useful for them. After the video is ready for upload, it is extremely crucial to choose suitable keywords for the title and description.
For that, creators and video marketers can use keyword research tools such as YouTube Analytics, Google Trends, Google Ads Keyword Planner, among others. After hand picking the right keywords, add them in the title, video file, and description. But avoid keyword stuffing as it may confuse the video-sharing platform. As per a recent study, using more than 200 characters of keywords may confuse YouTube and doesn’t give extra advantages. Experts recommend using between five to fifteen keywords, which is between 100 and 150 characters.
- Choose a relevant category
YouTube has fifteen category options to choose from—Autos and Vehicles, Education, Entertainment, Music, Gaming, Comedy, Film and Animation, Pets and Animals, Sports, Travel and Events, People and Blogs, News and Politics, How-to and Style, Science and Technology, and Nonprofits and Activism. The category of the video reveals what the video is all about and it enables creators and marketers to group their videos with relevant content. Make Your YouTube Videos Go Viral
- Use suitable hashtags
If you are a social media user, you must know what hashtags are. They are phrases or words that are followed by a pound sign (#) and appear just below the video title (in hyperlink). They are extremely useful in reaching a broader target audience and getting more views. They make trends more visible and enable YouTubers to link their videos to other videos that have the same word and phrase. Many viewers look for content related to trending topics and the right hashtags enable them in finding the videos they are interested in. Even though hashtags are extremely useful, creators and marketers should be careful not to overstuff their descriptions with too many hashtags and not to use irrelevant ones. Make Your YouTube Videos Go Viral
- Add subtitles
Did you know subtitled YouTube videos have a 91 percent video completion rate? One recent data shows that videos with captions enhance the average view time by over 12 percent and 80 percent more viewers watch the videos to completion. On the other hand, uncaptioned videos only have a 66 percent completion rate. Make Your YouTube Videos Go Viral
YouTube’s automatic subtitle feature can transcribe videos in 13 languages—English, German, French, Spanish, Italian, Portuguese, Dutch, Russian, Turkish, Korean, Japanese, Vietnamese, and Indonesian. The video-sharing platform, however, recommends creators add subtitles on their own for better accuracy and clarity. If the video content is not made in any above language, a creator can add subtitles in English or any other language to enhance the video’s accessibility to a broader audience. Subtitles also enhance the ranking and enable new viewers to find the videos they may be interested in. Subtitles also enable viewers to watch videos without disturbing others. Make Your YouTube Videos Go Viral
- Create attractive custom thumbnails
Thumbnails can make or break videos. When it comes to creating thumbnails, YouTube gives two choices:
It auto-generates a still from the video Creators can upload an image that describes what the video is all about the second type is known as a custom thumbnail. As per a study, nine out of every best performing video use custom thumbnails. Professional video marketers recommend using it. Make Your YouTube Videos Go Viral
The right thumbnail size is 1280 pixels by 720 pixels and has a minimum width of 640 pixels. The ideal aspect ratio is 16:9 and the image size should be less than 2MB. Some tools can help creators in making attractive thumbnails. Make Your YouTube Videos Go Viral
- Embed videos on your website and share links on social mediaplatforms
Embedding YouTube videos on a relevant web page, blog post, or sharing the links on social media pages can enhance their visibility as well as searchability. When website visitors or blog subscribers see videos on the relevant web pages or blog pages, they are more likely to watch the video and subscribe to the channel if they find the content interesting. When YouTube finds out that many viewers are viewing videos on websites or clicking the links then it is more likely to recommend the videos to other potential viewers. Make Your YouTube Videos Go Viral
Summing up,
With more than 1.7 billion unique visitors per month, YouTube is the most popular video-sharing platform and it ranks second to Google in terms of monthly visits. Due to this, a majority of entrepreneurs and marketers are leveraging it as a marketing tool. To ensure high visibility and searchability, it is crucial to optimize the videos using the right strategies. A professional YouTube video marketing company can help a lot. Make Your YouTube Videos Go Viral
