Instagram reels were introduced in late 2020, and it takes the social media space by storm. Reels proved that it’s the best factor on Instagram for growing brand visibility within a short time. Instagram reels are short-term video content which runs for 30 seconds with music & sounds, and they could be shared on your stories, highlights, explore page, and profile.
Instagram reels are a great way to bring more touch with your fans. This fun and short video content acquires the most engagement all the time. With the help of reels, you have a high chance of getting the most valuable audience.
Thus how would you utilize Instagram reels for your marketing plans? Here are the excellent strategies to incorporate Instagram reels in your online advertisements.
Show BTS(Behind The Scenes) Footage
Reels helps you to add content that you can’t upload on your feed. You may have an image for your brand for everyone to see who visits your Instagram page. In reels, you could play around and make fun with your audience.
Bring up your clients to know what happens during photoshoots or any product creation. Grab your audience throughout your factory. Or showcase to them how an Instagram advertisement is made. If you run a restaurant business, do BTS videos of chefs preparing some recipes. Do chats with them about their taste-bringing hands.
Skyrocket your audience hype by sharing your reels preview on your Instagram stories. There are many online tools available to bring up a great preview of any video. Use it and grab more audience to get your stunning content on reels.
Bring Up How-To Video Content
You should expose your brand authority to shine as an industry leader. It’s a fun and effective way to create how-to videos.
You could go more creative with these types of videos. If you run a restaurant business, do how-to videos on food preparation, perfect restaurant dining, clean surroundings, etc. There are limitless possibilities to bring up.
Ensure to bring something that clients could come back to regularly. For example, clients would come back to watch your tutorial videos while performing that specific thing.
Adding Q&A on your Instagram story is a great idea, and answer them via reels. Better you can bring it on to monthly or weekly series so you can connect with your audience as possible.
Join With Customers
Grab more eyeballs by using this excellent strategy. Ask clients to upload short-term videos featuring them with your product. Bring this into a great campaign by adding a unique hashtag so that you could reach maximum audiences.
If you acquire the content, turn it into the reels and upload each one to the platform. Ensure to utilize your unique hashtag and provide shout-outs to the fans who contribute. People always like to get themselves on the screen, which helps to receive automatic Instagram likes for your content. If they see themselves on your Instagram reels, they are more likely to share your reel on their page.
This fantastic strategy brings free publicity. If you find anything challenging in this strategy, get some influencers to your strategy. Send them your excellent products and encourage them to provide your product preview. Bring up a separate reel for every influencer and ask them to share it on their page. It helps showcase your brand or business to a new set of audiences. In simple words, you are doubling your reach.
A candle brand on the platform utilizes this strategy via review reels by micro-influencers and customers. They added a unique hashtag that they used everywhere, so it helps many audiences to find their reel video easily and share.
Don’t Think To Get Touch.
You want to prove to your clients that you are not only in the money-making industry. Introduce the audience to your employees. Provide an office tour to your followers. Create vlogs with your employees. Say a few words about your upcoming projects in an exciting way.
For instance, you can ask one of your customers for a video saying how to use your products, how often they will use them, the best benefits they acquired, etc.
The primary objective is to bring your audience to grab your brand as a more trustable one. Spend some time and engage with your audience more.
Create Your Unique Challenge Or Participate In Challenges
Though you have great reels, you would fade out if you didn’t promote them correctly. The simplest way to get your reel viral is to do what every person is doing.
Analyze the challenges Gen Z is participating in and join the specific challenges. Or make your unique variations with customers and employees and post them.
Also, you can bring up your own challenges and ask your audience to participate to get a high reach. Don’t forget to include a unique hashtag for your challenges. Also, provide some gifts for the winners who are participating and doing the challenge correctly.
Get more traffic for your unique challenges through sharing them on Instagram stories and posts.
Once you get to know the real process of Instagram reels, it is easy to create. They bring your creativity to the next level and allow you to create new exciting video content to advertise your business products.
Don’t forget to bring your content in a fun, engaging, and exciting way. Instagram engagement is a double side gated; if you get high interaction, it would be best for your business or brand to increase more sales.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.