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The ongoing pandemic badly affected businesses all over the globe. The dip in sales and revenue lead to more and more businesses going online. With an enormous chunk of the world’s population staying online these days, this is a logical choice.

But e-commerce stores learned about the potential of online businesses a long time ago. The face of an e-commerce store is the website and the mobile application. At first, you might wonder how an e-commerce site differs from a normal website. Even an expert web developer can have trouble deciding on the design factors of a perfect e-commerce site.

Qualities of a Good E-commerce Site

  • Design– This is the first step in the development process of any website. But design has multiple meanings in the context of web development. Even though factors like the color scheme, font family and size, and layout are important, for an online business site, design has a new meaning. A customer is satisfied when online shopping goes smoothly and fast. You should design the site with easy navigation features, which will help the customer find the product they are searching for within a few clicks. Mega Menu, advanced sidebar options, and search navigation are some of these features. This increases the user experience score of the website, which will lead to a boost in sales.
  • Responsive– A fair share of Internet users’ access information on a mobile device. Be it a smartphone or tablet, the web traffic to your online business site will predominantly be from these devices. So the site should be responsive and mobile-friendly. All the elements on the site, including the body and images, must adjust to the resolution of the device it is viewed in. If this factor is neglected, your store will definitely lose a considerable amount of potential customers.
  • Security– In an age of cyber revolution, crime has also found new ways to get around new technologies. Since e-commerce revolves around the concept of online money transactions, security is a major concern. It is the responsibility of the store owner to ensure the safety of the financial and other sensitive information of their customers. This includes features as simple as an SSL certificate for the site to the latest security protocols. Any data theft can lead to your store losing credibility and, in turn, going out of business.
  • Speed or Loading Time– The speed of a website is determined by how fast the site is displayed after the user clicks on your link. The longer the buffering time, the larger the chances the user will skip to another site. This is a factor that can even determine how good your SEO game is. In fact, Google ranks websites based on a few parameters of which loading time is a primary feature.

WordPress Themes to the Rescue

Creating a website from scratch involves a lot of time and effort. Since an e-commerce website has a lot of nuances to deal with, this is not something a person can do all by themselves. If you hire an expert to develop your website, a hefty sum has to be paid for their services. Adding this to the hosting and domain charges, you will have to spend a significant amount on the site development alone.

WordPress is the best Content Management System (CMS), which can help businesses easily create an e-commerce store. With more than a hundred WordPress website themes available in the market, you will have a solid foundation to build your online business site. So here is the list of some of ThemeForest’s top WooCommerce themes for your online store.

Astra

Creators of the Astra theme claim it is the most popular theme of all time. The arguments may not be statistically accurate, but the popularity of the theme continues to grow day by day. With fast loading time and small file sizes, this responsive theme is an excellent choice for an e-commerce store. The key features of Astra are given below.

  • Fully Customizable
  • Code-Free Customization
  • Page Builder Integration
  • WooCommerce Integration
  • Safe Transactions
  • Infinite Scroll
  • Dedicated Sidebars
  • Product Quick View
  • Gallery Options
  • Product Catalog

Even though the base version of Astra is free, Astra Pro can give you the best functionalities for an online business store. Good customer support and frequent updates will make a good user experience.

Flatsome

Flatsome is one of the most up-to-date WooCommerce theme ThemeForest. The latest update enables support for the current version of WordPress and WooCommerce. It is very easy to use even for a beginner thanks to a page builder feature. It also includes video tutorials to help you customize the site.

  • Fast Loading Speeds
  • Clean Code
  • Drag and Drop Page Builders
  • Pre Build Shop Demos
  • Custom Top Content
  • Live Search
  • Product Quick View
  • Product Videos and Product Variations

Kapee

This is a fast and responsive WordPress WooCommerce theme. You can use Kapee for any niche product website including jewelry, furniture, accessories, electronics, and even a general store. With WPBakery Page Builder integration support, you can drag-and-drop store elements into the canvas. The features of Kapee can be seen below.

  • Mega Menu
  • WPBakery Page Builder Integration
  • Slider Revolution
  • 12+ Home Page Demos
  • Product Quick View
  • Fully Mobile Optimized
  • Ajax Product Filter
  • Easy One Click Install

Kapee offers expert customer support and great SEO-optimized design. With all these features, Kapee definitely gives value for your money.

EmallShop

This is one of the most customizable and secure WooCommerce themes in ThemeForest. EmallShop is built under the GDPR Ready standard, which is a high standard of data protection for businesses. The other features that make EmallShop a great e-commerce theme are listed here.

  • Fully Responsive
  • Advanced Visual Composer
  • 15+ Home Page Demos
  • Slider Revolution
  • Boxed and Wide Layout
  • Built-in Mega Menu
  • Bootstrap Based
  • Smooth CSS Animations

BigBazaar

This is a multipurpose theme that can be used for any niche store. With the reputation of being one of ThemeForest’s top WooCommerce themes, BigBazaar supports Page builder integration and is fully customizable. The premium features of this theme are given below.

  • Multiple Header and Footer Styles
  • Easy One-click Install
  • Mega Menu
  • WPBakery Page Builder Integration
  • 10 Pre build Home Page Designs
  • Live Product Search
  • Blog & Portfolio Pages

Wrapping Up

Choosing a WordPress WooCommerce theme is the effortless decision to create an e-commerce store. You might get confused when faced with the many themes to choose from. Themes are available either free or as paid versions. The free themes usually have a paid variety that offers more features. These will vary in speed and functionalities.

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